Dan Edmeades is a senior design leader across product and user experience, with a strong track record of scaling teams and aligning complex organisations to deliver measurable outcomes. Profile Featured Experiment discovery and planning through AI/ML Graph UI connecting millions of data points to surface protein pathways and biological entities for faster, clearer researching planning. Search accuracy with enhanced product attributes Developing e-commerce search, prioritising relevance over volume to reduce conversion friction. B2B2C global biotech digital transformation Transformation of a digital ecosystem, spanning search, content architecture, CRM, e-commerce, and global brand implementation. Additional O2 Innovations - technology consulting Content strategy BiOTA design systems UXR strategy Global events platform COMING SOON - Strategy & operations miro