Dan Edmeades is a senior design leader across product and user experience, with a strong track record of scaling teams and aligning complex organisations to deliver measurable outcomes. Profile Featured Global digital transformation Transformation of a B2B2C digital ecosystem, spanning search, content architecture, CRM, e-commerce, and global brand implementation. Experimental discovery with AI/ML Graph UI connecting millions of data points to surface protein pathways and biological entities for faster, clearer research planning. Search accuracy with enhanced product attributes Developing e-commerce search, prioritising relevance over volume to reduce conversion friction. Additional O2 Innovations - Community & sustainability Customer content experience BiOTA - Design system UX Research - Strategy & operations Global events platform COMING SOON - Strategy & operations Miro