O2 Innovations

A cross-platform experience focused on community and sustainability

 

Overview

O2’s corporate presence extended beyond products and tariffs to communicate its broader role in technology and society. This project focused on designing a cross-platform corporate experience highlighting O2 in the community, digital inclusion initiatives, sustainability commitments, and responsible business values.

The goal was to translate corporate responsibility content into an engaging, structured, and accessible cross-platform digital experience.

Challenge

Corporate responsibility content is often:

  • Text-heavy

  • Hard to navigate

  • Structurally driven by internal teams rather than user needs

O2 required a digital experience that:

  • Clearly communicated its community and social impact initiatives

  • Made corporate content accessible to a wider audience

  • Balanced brand storytelling with clarity and usability

Solution

A corporate content hub structured around human-centered themes rather than departmental categories.

Core Sections

  • Vision – O2’s broader societal role

  • Digital Life – Connectivity supporting everyday communities

  • Values – Sustainability, responsibility, and ethical commitments

  • Future – Ongoing innovation and long-term impact

UX approach

Develop a clear, theme-led information architecture

  • Modular and reusable content

  • Ensured consistent navigation and hierarchy across devices

  • Integrated clear calls to action within storytelling

  • Expanded communication beyond conventional telecom narratives

Audience

  • Existing O2 customers

  • Prospective customers, stakeholders and partners, media and community organisations

Role

UX Lead across:

  • Information architecture

  • Wireframing, UI and interaction design

  • Visual hierarchy and UI storytelling

Outcome

A cohesive experience:

  • Expanded engagement beyond product journeys to reach new audiences

  • Increased visibility and accessibility of community and sustainability initiatives

  • Reinforced brand perception through clear and consistent corporate storytelling