Hi, I’m Dan
Having worked across many industries and brands, I prioritise organisations that address genuine need and deliver meaningful value.
As a product design leader, I’ve built and scaled design, research, and operations within data-rich organisations. I work closely with Product, Engineering, Data, and cross-functional stakeholders to shape strategy and discovery, strengthen ways of working, and align teams around shared priorities.
Leading multidisciplinary product, design, and research teams, I support how they operate and deliver. Previous roles have involved scaling teams, building product and design-led cultures, and focusing effort on key priorities while embedding customer insight into roadmap direction.
My approach is grounded in evidence and clarity across end-to-end journeys. Friction rarely stems from design quality alone; it more often results from misalignment, competing priorities, or inconsistent processes. My leadership style is practical and open, supporting teams to move forward with confidence while setting clear expectations and encouraging strong collaboration.
If that resonates, I’m always open to a conversation.
What others say
Dan leads Product Design with a rare mix of customer focus and strategic insight, translating complex problems into clear product direction, aligning cross-functional teams around a shared vision, and shaping ideas into impactful products. He is collaborative, approachable, and passionate about elevating both experiences and the people he works with.
Susana Cuesta - Senior Director of Product (Digital Commerce)
Dan applies deep expertise in customer behaviour to drive evidence-based, user-centric design. His strategic, research-led approach streamlined processes and improved engagement, aligning teams around shared goals and delivering meaningful product outcomes.
Dan Phelps - CEO
Collaborating with Dan as a Senior Product Manager at Abcam, he was one of the most thorough and trusted UX leaders I’ve worked with. He aligned product and design teams around shared opportunities, communicated complex ideas with clarity and empathy, and empowered teams to deliver strong, research-led outcomes.
Adam Zaschke - Senior Product Manager
I had the pleasure of working with Dan as Head of UX & Product Design. He fostered a collaborative, high-performing environment that empowered teams to deliver strong customer-led product experiences. Dan balanced clear strategic direction with supportive mentorship, encouraging autonomy while maintaining high standards. With a deep understanding of product design, he championed customer insights to guide decisions and strengthen both usability and team performance. I would highly recommend Dan for product leadership roles and would gladly work with him again.
Alex James - Lead Product Designer (IC)
Brand experience
