Global events platform

Design leadership for a multi-market events ecosystem

Context

Design leadership on a global events platform supporting event discovery and online ticket purchasing for a worldwide research audience. The platform served ~700,000 researchers and was delivered in partnership with EMEA, Asia (China & Japan), and US events and marketing teams, each operating with distinct regional priorities and constraints.

Experience Direction

The focus of this work was not individual features, but establishing clarity, consistency, and scalability across markets. The challenge was to align fragmented regional event experiences into a coherent global platform, while still supporting local delivery needs and commercial objectives.

Experience direction centred on simplifying event discovery, standardising purchasing journeys, and ensuring the platform scaled globally without introducing operational complexity.

Role & Scope

• Led experience strategy across key event journeys

• Defined core interaction principles and design patterns for global reuse

• Partnered with Product, Engineering, Marketing, and Regional teams

• Balanced global consistency with local flexibility

• Supported delivery through guidance, critique, and design system contribution

Selected Work

The designs shown represent key moments in the event journey, including:

• Global event discovery and browsing

• Online event ticket purchasing flows

• Standardised event detail and registration experiences

These artefacts highlight strategic experience decisions made to support scale, consistency, and clarity rather than isolated UI outcomes.

Outcomes

• Improved clarity and organisational visibility of events

• Greater consistency across markets and regional teams

• Stronger alignment between user experience and global event goals

• Reduced duplication through shared patterns and guidance