Work & Case Studies
PROJECT
B2B2C global e-commerce
digital transformation
USER SESSIONS
1.6M sessions / month
REVENUE TARGET
£450M
KEY METRIC
Search - PDP engagement ↑ 30%
KEY METRIC
Sessions / year +2.8M
KEY METRIC
Zero results ↓ 7%
ROLE
Head of UX Strategy & Design /
Executive team liaison
ROLE
Product Leadership Team /
Global design & rollout
ROLE
Rebrand direction /
Stakeholder collaboration
PROJECT
‘02 Innovations’
Innovation Hub
PROPOSITION
Lifestyle, trend
& business-tech
OBJECTIVE
Project showcase /
Brand stories
ROLE
UX/UI Strategy
AUDIENCE
≈ 23M customer base +
Externals looking to work with O2
OUTCOMES
New O2 stories & values /
Increase in My O2 sessions
PROJECT
Customer experience
channel ideation & assets
ROLE
Head of UX & Design
OBJECTIVE
Align design with
customer aspirations
COLLABORATION
UX, Brand & Marketing
ROLE
Customer journey creation /
Art direction
OUTCOMES
Visuals for all channels
PROJECT
AI/ML Research Planner
ROLE & COLLABORATION
Head of User Experience
- AI / Data Science / UX / Product
OBJECTIVE
Identify experiment connections / Enable rapid research planning
OUTCOMES
Vast reduction at planning stage / Product cross-sell
OUTCOMES
POC exploring digital vs.
physical product offerings
OUTCOMES
Predictive future purchasing & manufacturing model
PROJECT
Global events platform
OBJECTIVE
Increase event attendees
TARGET AUDIENCE
700K global researchers
ROLE
Lead design & UI / UX strategy
GOAL
^2,000 attendees per event
SEGMENTATION
PhD & post-doc researchers
PROJECT
Abcam pathways &
research tools app
ROLE
Head of UX & Design /
Stakeholder management
OBJECTIVE
V3.0 update &
new brand / redesign
CUSTOMER RESEARCH
Discovery stage /
Customer journey map
ROLE
Head of UX /
UXR strategy
OUTCOMES
Key product improvements across
customer challenges & friction
CUSTOMER RESEARCH
200K site feedback repository /
interviews / surveys
UXR STRATEGY & OUTCOMES
LLM analysis -
themes / sentiment tracking /
actionable insights
OUTCOMES
Rapid research for
Product Team review
