Connecting strategy to execution

High-level strategy serving as the guiding principle, supported by clear product, metric, and operational frameworks that make it achievable and actionable for teams.

Balanced teams for scalable product delivery

Getting the right mix and ratio across disciplines. Product and Engineering verticals, supported by UX horizontals, forming the foundation for structured and efficient Agile ways of working.

Product frameworks

Simplifying existing frameworks to fit the team in place. Recognising that out-of-the-box models rarely align perfectly, applying them pragmatically to suit the team’s capabilities and maturity.

Metric framework

An uncomplicated metric framework focused on clarity and alignment

• Limited metrics: A concise set of measures that maintains focus and improves adoption

• Actionable: Metrics that clearly show how team activity influences results

• Aligned: Each metric laddering up to the North Star Metric

• Guiding: Metrics that support prioritisation and data-informed product decisions

• Shared understanding: Ensuring everyone works toward common goals

Example metric framework showing how team and discipline-level measures ladder up to the North Star Metric, helping teams connect day-to-day activity to overall product success.

Stakeholder-informed, customer-led

Bringing together stakeholders from across functions and using their input to shape product direction. Ensuring customer-led solutions are developed with shared understanding, alignment, and support.

Feedback & Continuous Improvement Loop

Using feedback from users, data, and teams to informs ongoing product decisions. Maintaining a simple, consistent loop that captures insights, drives iteration, and improves outcomes over time.

Ways of Working

Principles that define the culture, mindset, and behaviours making the frameworks—team, product, metric, and strategy—effective in practice. Not processes, but guiding habits that shape how the team operates.