Hi, I’m Dan

  • Design Leader client-side/agency

  • 20+ years’ experience

  • Companies large and small

  • Multi-industry background

  • Team management and operations

  • Product ways of working

  • Agile design strategy

  • Integrated UX Design & Research

  • Detail-oriented and big picture

  • Design direction & management

Specialise in

  • User journey mapping and auditing

  • Design & research strategies

  • Customer insights applications

  • Experience data & analytics

  • Product trios — UX, PM, Engineering

  • Managing mixed-discipline teams

  • Global remote / hybrid management

 

Strategy & Methods

Leadership

  • Team management

  • UX vision / strategy / value

  • Goals / objectives / KPIs

  • Experience metrics & alignment

  • Recruit / develop / mentor

  • User research & analysis

  • Team structure & planning

  • E2E experience design lifecycle

User Experience

  • Embedding UX in Agile squads

  • Roadmaps & journey mapping

  • Discovery, research & analysis

  • UCD strategies

  • UX audit & competitor analysis

  • Site performance reviews

  • WCAG accessibility

  • User behaviour insights

Agile Product Design

  • Agile Product Management

  • Iterative-focused delivery

  • Product methodologies

  • Design team planning

  • Resourcing perm & contract

  • Customer feedback loops

  • Data tracking applications

  • Discovery & continuous insights

 

Discovery

Opportunities are typically found in customer feedback and insights.

Priorities

  • Highlighting key customer responses and current friction

  • Identifying improvements and future opportunities

  • Cross-validating data where findings have changed

  • Implementing processes to collect customer insights to deliver the data required for analysis

Discovery benefits

  • Proactively identifies core customer challenges

  • Validates assumptions using real feedback

  • Prioritises efficient use of resources

  • Enhances post-improvement customer satisfaction

  • Fosters a customer-focused process

Industries

Biotech / Healthcare

Postal / Courier

Tech / Telecoms

Sport

Finance

Insurance

Government

Travel / Hospitality

Transport

Homecare

Recruitment

Health Tech

Automotive

Energy

Cyber

Defence / Security

Luxury

Publishing / Literature

Institutes / Charities

Music / Broadcasting

& Brands

Abcam / Mölnlycke Health

Royal Mail / Parcel Force

O2 / Motorola / HP / Sage / Tntra / Sony / Nokia

FIFA / Adidas / APT Tennis / The Open Golf / LTA

Clerical Medical / BoA / RBS / PwC / Worldpay

Churchill / Allianz

FCDO / Met Police / UK Trade & Investment / DfT

Holiday Inn / Eurostar

Transport for London

Procter & Gamble / Unilever

Huntress Group

Philips / Oral B

VW / BMW / BSM Driving

Shell / British Gas

The Security Company

Qinetiq / UK Hydrographic Office

Hotel Chocolat

FT.com / Roald Dahl

ONS / RNLI / Leonard Cheshire

TV Licensing / UKTV / PPL

Brand experience - desktop view Brand experience - mobile view

Work

Let’s connect

For contract or project engagements, please share a brief outline of your objectives and requirements.