Hi, I’m Dan

I’m a Product Design Leader with 12+ years’ leadership experience building and scaling design, research, and product in complex, data-rich organisations. I help teams bring clarity, align around priorities, and deliver meaningful outcomes.

I lead multidisciplinary design and research teams embedded within product organisations, partnering with product leadership across multiple squads to improve how teams operate, make decisions, and deliver against clear product and business goals.

My approach is grounded in customer insight and evidence-led decision-making. I focus on identifying where teams get stuck, often due to misalignment or unclear priorities, and helping them focus on the work that delivers the greatest impact.

My leadership style is practical and collaborative. I work closely with product partners to shape direction, align disciplines, and support the development of product management capability, creating the conditions for teams to do good work consistently without over-engineering process or solutions.

I’m known for

• Building and scaling product, design and research teams

• Embedding discovery into everyday product decision-making

• Improving alignment across product, design, and engineering

• Helping teams navigate complexity without over-engineering solutions

• Being a steady, trusted partner to product leadership
  

Culture and environment are crucial to how teams collaborate. I’m most effective where design partners closely to improve clarity, collaboration, and delivery, and where decision-making and ways of working can evolve.

If you’re looking for someone who can take responsibility for improving how product teams operate, bring clarity to complex challenges, and strengthen delivery through design…